When you’re using an autoresponder, you need to drive traffic to your squeeze page to get the subscribers. And you need to know it’s going to take a lot of work to send that traffic you’ve targeted to the site. This is why it’s critical that you keep tweaking your landing page to get the best performance. If you cut back on this part you will be missing out on a great amount of profit. When you split test various types of headlines on your squeeze page, you will be able to discover a headline that converts better than your previous ones. Until and unless you test your headlines, you won’t know what’s working.
As you can tell using an autoresponder is simply not enough, you need to bring in the right subscriptions first. Besides this, you will also want make sure to create autoresponder messages that will achieve the best responses. Your subscriber’s responses will be directly affected by the layout of your messages. There are many different ways to do this but an easy way is to send out the first message right after signing up, containing the link to a free gift such as a report or an ebook. That first message will be the first building block in your relationship with your subscribers. Your subscribers won’t rush right in to buy your product. Getting a large contact list is the easy bit, persuading them to part with their money however is a whole different ball game. After two or three days, you can send your second email that contains helpful information about your specialty and asking for comments. This is a good trick to get a better response from your subscriber and to make them feel important. Once this is done, start establishing an e-course that can provide them with more information. This is the period where you build trust with your subscribers and increase your credibility. A good reputation translates to great conversion rates.
I learned everything I know about autoresponders from a site called Affiliit. The site was started by master affiliate marketers, Clint Lenard and Chris Barclay. There are quite a few video tutorials on the subject, so I would suggest you check them out. Read my full Affiliit review to get a better look at the site.